From the uncanny valleys of last year’s campaign we took Pop-Kultur Festival to a place as far, undiscovered and spectacular as possible: space. We visualised the festival’s search for the unknown, for interconnectivity and bright appearances within pop culture employing the unique observations of the Hubble Space Telescope, which are available in the public domain. Thus solar systems become pop universes, milky ways turn into music scenes and, obviously, stars become pop stars. In a pop cultural sense outer space functions as a limitless, egalitarian and utopian place beyond borders, nationalities and language barriers – a space open for experiments and new constellations.
The design concept was applied to printed materials and digital formats, signage as well as animated films.