re:publica 2016
TEN / NET

In 2016 re:publica staged the 10th edition of what had become one of the largest and most important real life gatherings of the digital society. The festival wanted to reflect on a decade of life on the internet, and reflection  is what we took literally creating a celebratory visual identity which gravitates towards a logo that spells out TEN and NET at the same time. The task was to represent an event which had grown up without loosing its depth, wit and unconventional mindset.

On site the design was realized with a plurality of reflecting surfaces contrasting the color black which was never before used prominently by re:publica. For the courtyard we designed a walk-in cube with walls made out of so-called spy mirrors which let visitors hide inside while spying on others outside of the cube. The cube functioned as a commentary on internet privacy culminating in the then ongoing NSA scandal.

With around 10,000 participants, re:publica is one of the largest conferences on topics at the intersection of society, politics, and digital culture. Since 2016, we have developed the event's visual identity based on its annual theme. We apply the design to digital assets and printed material, and as the festival's art directors, we oversee the development of stage and on-site designs, as well as motion graphics.